Thursday, 21 March 2013
Friday, 1 February 2013
Overview of Magazine Industry
Overview of magazine Industry
Unfortunately for magazine publishers, the two main
sources of revenue, advertising and circulation, fell during the economic recession
and have struggled during the slow recovery. As the economy weakened in 2008
and 2009, advertising spending fell as companies tried to protect profits.
Meanwhile, demand for publications contracted as many people cut back spending
because of shrinking disposable income. In 2012-13, industry revenue is
forecast to decline by 4.6% to £6.7 billion.
|
Rank
|
Name
|
Publisher
|
|
|
1
|
Asda Magazine
|
1,980,740
|
Publicis-Blueprint
|
|
2
|
Tesco Magazine
|
1,928,687
|
Cedar Communications/Omnicom Group
|
|
3
|
1,354,761
|
||
|
4
|
1,274,035
|
||
|
5
|
Tesco Real Food
|
1,216,875
|
Cedar Communications/Omnicom Group
|
|
6
|
Morrisons Magazine
|
1,137,383
|
Result Customer Communications
|
|
7
|
901,036
|
||
|
8
|
Sense (RBS)
|
834,954
|
|
|
9
|
803,555
|
||
|
10
|
617,411
|
Top 10 most popular magazines in the first half of 2011
Wednesday, 30 January 2013
Tuesday, 29 January 2013
Magazine Publishers
Magazine Publishers
In the UK, there are 4 main publishers of magazines; IPC
Media, Bauer Media Group, Conde Nast and Future Publishing. All of these
companies a whole range of magazines, including music magazines.
IPC Media
Founded in 1958, IPC Media is based in London, and has published
famous magazines such as; NME, Nuts and What’s on TV. They tend to aim more at
the working class when publishing, which is why the magazines tend to be
cheaper.
Bauer Media
Group
Founded in 1875, Bauer is a multinational publishing company,
based in Hamburg, Germany. Some of the famous magazines they have published
include; 4Music, FHM and Q. The target audience still appears to be working
class, although they magazines published by Bauer Media Group may also appeal
to a more middle class audience.
Conde Nast
Founded in 1909, Conde Nast is a magazine publishing company
based in New York. They publish magazine such as; Vogue, GQ and Tatler. The target
audience is different for Conde Nast, as they aim more at the middle class, and
so publish more expensive and classy magazines.
Future PLC
Founded in 1985, and based in Bath, Future PLC isn’t as
globally known as the other three publishing companies. However, some of the
magazines published are still well known, such as; Official Xbox Magazine, and
Total Film. Future PLC tends to aim at a younger audience.
Wednesday, 12 December 2012
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