Overview of Magazine Industry

Overview of magazine Industry

Unfortunately for magazine publishers, the two main sources of revenue, advertising and circulation, fell during the economic recession and have struggled during the slow recovery. As the economy weakened in 2008 and 2009, advertising spending fell as companies tried to protect profits. Meanwhile, demand for publications contracted as many people cut back spending because of shrinking disposable income. In 2012-13, industry revenue is forecast to decline by 4.6% to £6.7 billion. 

Rank	Name	Circulation[16]	Publisher
1	Asda Magazine	1,980,740	Publicis-Blueprint
2	Tesco Magazine	1,928,687	Cedar Communications/Omnicom Group
3	TV Choice	1,354,761	Bauer
4	What's On TV	1,274,035	IPC Media/Time Warner
5	Tesco Real Food	1,216,875	Cedar Communications/Omnicom Group
6	Morrisons Magazine	1,137,383	Result Customer Communications
7	Radio Times	901,036	BBC Worldwide
8	Sense (RBS)	834,954	John Brown Group
9	Take a Break	803,555	Bauer
10	Saga Magazine	617,411	Acromas Holdings

Top 10 most popular magazines in the first half of 2011