Font Mood Board

The first three fonts that I chose are very heavily aimed towards girls. You can see this clearly by the colours of the first three fonts. All of them are stereotypically ‘girls’ colours, the first one being a reddy pink, the second one being a vibrant pin, and the third one again being a mix of red and pink. Viewers can also automatically read these fonts as girl’s fonts because of the style of them. The first three fonts have either flicks on the end of the letters, making them look more feminine, or as the first one does, have hearts placed within the letters. The 4^th font however is different, and could be seen as font appropriate for both genders. This is because it is black, and doesn’t have any flicks on the end of letters. It could be argued that the font is still aimed at the younger audience, as the letters are canted and off-centre, which gives it a more childish look. In my opinion, this is the most appropriate font due to the fact that it looks more professional, however childish enough to suit a young teenager’s magazine.