Tuesday, 23 October 2012

Audience Research Questionnaire


Audience Research Questionnaire
1.      Are you Male or Female?     Male
                                                                Female


            2.     Do you read the college magazine?       Yes

                                                                                   No

3.      What are three things that you would like to see in a college magazine?
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4.      Do you think you would benefit from a college magazine?     Yes
                                                                                                              No

5. How often would you like a college magazine to be published?     
Fortnight

Month

Half-Term

Full-Term
                                                                                                                                                                       
                                                                                                                                                              
         6.       Would you be prepared to pay for a college magazine? If so, how much?
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7.       Would you be prepared to contribute towards a college magazine? If so, what would you want to do?
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8.      What feature articles would you like to see?
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9.      What would appeal to you on a front cover?
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10.  Where in college would you like the magazine to be distributed?
_______________________________________________________________________________________________________________________________________________________________________________________________________________


Questionnaire Analysis
From my questionnaire, 65% of the answers were given by females, and 35% by males. This gives the magazine a gender bias, but considering the target audience for my magazine is young girls, it is appropriate that more girls answered than boys. The general trend shown is that girls were more interested in gossip and fashion items being shown in a college magazine, whereas boys wanted to see more structured information about the college. Taking these answers, I put gossip and fashion into the music magazine that I created, in order to suit the girls. 75% of all answers wanted a monthly magazine, and 60% were prepared to pay for it, which is why my music magazine is published monthly and is quite cheap. 80% of the girls who answered wanted to see boys on the front cover and the feature article, which is why I chose a boy band to appear as the main feature of the magazine. However I also chose a girl star to appear as well, in order to interest and possibly inspire the girls reading. From my results of this questionnaire, there is a general trend towards boy bands, fashion and gossip, which caused me to incorporate all three of these into my music magazine.

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